A Farm Built on Truth.
Where Rebel Began
Before Rebel Pastures existed, we were just like many families—trying to make sense of a food system full of confusing labels, hidden practices, and very little transparency.
The more we learned about the modern food system, the worse it got.
👉 Factory farms.
👉 Misleading labels.
👉 Animals raised indoors their entire lives.
👉Food shipped thousands of miles, even from outside the country, before it hits your plate.
We wanted something different.
Not just for us — but for our kids and our community.
So in 2020, on a small 37-acre farm in Michigan, we started building something better. Not bigger. Better.
Today Rebel Pastures manages more than 110 acres of regenerative farmland and partners with like-minded small farms to strengthen a resilient food system. Together we raise animals on pasture, regenerate soil, and produce real, nutrient dense food for families across the country.
The Story Behind the Name “Rebel”
Justin served two tours in Iraq as a United States Marine. During his second deployment, his vehicle was struck by an IED, leaving him seriously wounded.
That moment changed how he looked at the world.
When you’ve come that close to losing everything, you start asking different questions about the systems around you—who controls them, who benefits from them, and whether they’re actually serving people the way they should.
For Justin, that questioning eventually led to food.
We began digging deeper into how our food system works—and the more we learned, the more we realized something wasn’t right.
Rebel Pastures was born out of that same mindset: take responsibility, ask hard questions, and instead of just complaining about it... build something better.
