A Farm Built on Truth.
Where Rebel Began
Before Rebel Pastures existed, we were just like many families—trying to make sense of a food system full of confusing labels, hidden practices, and very little transparency.
The more we learned about the modern food system, the worse it got.
👉 Factory farms.
👉 Misleading labels.
👉 Animals raised indoors their entire lives.
👉Food shipped thousands of miles, even from outside the country, before it hits your plate.
We wanted something different.
Not just for us — but for our kids and our community.
So in 2020, on a small 37-acre farm in Michigan, we started building something better. Not bigger. Better.
Today Rebel Pastures manages more than 110 acres of regenerative farmland and partners with like-minded small farms to strengthen a resilient food system. Together we raise animals on pasture, regenerate soil, and produce real, nutrient dense food for families across the country.
The Story Behind the Name “Rebel”
Justin served two tours in Iraq as a United States Marine. During his second deployment, his vehicle was struck by an IED, leaving him seriously wounded.
That moment changed how he looked at the world.
When you’ve come that close to losing everything, you start asking different questions about the systems around you—who controls them, who benefits from them, and whether they’re actually serving people the way they should.
For Justin, that questioning eventually led to food.
We began digging deeper into how our food system works—and the more we learned, the more we realized something wasn’t right.
Rebel Pastures was born out of that same mindset: take responsibility, ask hard questions, and instead of just complaining about it... build something better.
REBEL PARTNER FARMS
When you buy from Rebel, you’re supporting more than one farm. You’re fueling a movement — a network of regenerative farmers working together to restore soil health, protect biodiversity, and raise animals the way nature intended.
These aren’t just farms — they’re families. Stewards of the land. Rebels with dirt under their nails and purpose in their hearts. Together, we’re building a food system that respects nature, nourishes people, and supports communities.
Each partner in our network embodies the spirit of rebellion—rejecting confinement and embracing regenerative, pasture-based practices.
GRASSFED BEEF
Our 100% grassfed, regeneratively raised beef comes from a combination of animals raised here on our own farm and from a trusted network of small regenerative farms.
These aren’t random suppliers—we’ve built relationships with these farmers through regenerative ag events and conferences. They raise their animals just like we do—on pasture, with intention, and without compromise. Each farm meets the same high standards we hold ourselves to.
Partnering with them helps us all maintain strong herds and steady inventory—without relying on the broken commodity system.
Joe’s Farm – Pasture Raised Chicken
Joe’s Farm is a key partner in the Rebel Pastures mission to deliver badass pastured proteins done the right way. Joe’s expertise in pastured poultry and his relentless drive for quality make him an invaluable part of our network. As an APPPA board member and one of the youngest, most innovative farmers out there, he brings a fresh perspective and an unwavering commitment to regenerative farming.
Joe’s ability to consistently produce top-notch birds with a small, efficient team aligns perfectly with Rebel’s standards. Together, we’re redefining what it means to raise poultry ethically, sustainably, and transparently, delivering clean, honest food that you can trust.
Flying W Ranch - Pasture Raised Pork
Flying W Ranch, run by Rick and Carey Wagon, was our first introduction to pasture-raised livestock. Over the years, they’ve become masters of farrowing (birthing), and finishing pigs a skill that takes grit, patience, and persistence.
Their dedication produces some of the most mind-blowing Berkshire pork you’ll ever taste. They’ve set the standard for what it means to raise hogs ethically and sustainably, inspiring us to constantly improve our own practices.
Grassfed Lamb
Our grass-fed and finished lamb are raised on our very own pastures in Michigan. No grain, no shortcuts — just regeneratively managed land, open pasture, and the kind of farming that builds soil as it feeds people.
The result is lamb with a clean, rich flavor that only comes from animals raised the way nature intended.
Net To Table - Wild Alaskan Seafood
We first met Net to Table at a farmers market in our hometown of Rockford, and it didn’t take long to realize how aligned we were. Luke and Eliza, former public school teachers turned Bristol Bay salmon fishermen, split their time between Michigan and Alaska, heading back every year to fish the pristine waters they call home.
Net to Table is on a mission to combat the damage caused by industrial fishing operations that ravage marine ecosystems. Unlike factory trawlers that destroy habitats and waste millions of pounds of non-target species, they focus on sustainable practices like set gillnets and longlining. By catching their own wild salmon and partnering with small-boat fishermen, they protect the ocean while delivering seafood that’s as ethical as it is delicious.
Become a Partner Farm
Join the Rebel movement. If you raise animals regeneratively with integrity, care for the land, and refuse to play by the BIGs’ rules, we want to hear from you. Let’s team up to bring badass proteins to more families who give a damn.
