Not Cheap, On Purpose: The Truth About Our Prices
In May 2022 we were hustling at the local farmer’s market, hauling freezers, and bracing for the same comment every weekend:
“Why is your meat so expensive?”
At the time, I felt guilty. Like maybe they were right. I was used to grocery store prices too. But then we started paying attention…
We watched farm after farm shut down because they tried to price like the grocery store. We traveled the country visiting other farms—and almost every single farmer had a full-time job just to keep the farm going.
We dug deeper. And what we found confirmed what many of you already know:
Cheap meat actually costs you a whole lot more. It just hides the real cost.
Here’s why our prices look different:
Our animals grow slow—on purpose.
Grassfed cattle take 24–30 months (vs 12–18 in feedlots), pigs 8–9 months (vs 4–5). Slower growth = higher care costs.
No Shortcuts. Just Real Stewardship.
Conventional meat is cheap for a reason—feedlot animals are raised on subsidized grain, pumped with hormones and antibiotics, and confined for rapid growth.
At Rebel, we do it differently:
Grassfed cattle and sheep.
Pasture-raised pigs and chickens with non-GMO grain.
No hormones. No antibiotics. No confinement.
Grassfed cattle and sheep.
Pasture-raised pigs and chickens with non-GMO grain.
No hormones. No antibiotics. No confinement.
We invest in land, soil, and ethics.
CAFOs confine animals. We rotate them across real pasture, which takes more land, more labor, and more love.
We use small, local processors.
Big plants won’t work with small farms. So we pay more—and wait longer—to bring you cleaner meat.
We educate, not manipulate.
You’ll never see us slap a greenwashed label on factory meat. We show you how it’s raised—transparently, every step of the way.
And you? You’re the ones choosing to pay for what’s real. You’re reading labels, asking questions, and feeding your family with intention.
That’s what we call Give A Damn.
And it’s why we’re proud of our prices—not ashamed.
Keep asking questions. Keep choosing better. Keep rebelling.